SussexSquad v The Firm: Why Harry and Meghan are winning the PR war in America


The opinions expressed on The View both feed and mirror those held by millions of viewers. If the Duchess was ever to doubt the depth of her support in the United States she need only tune in. Similar conversations are going on in living rooms from Ohio to Alabama.

Since the Duchess referred to the Royal family as ‘The Firm’ so do many Americans, and so does the US press. The Duke’s recent appearance on James Corden’s chat show was widely regarded as a big hit. On CNN a host declared that the Sussexes were “winning the PR war” against the palace.

Their popularity is also booming on social media, where the Duchess in particular has an army of American fans.

Anyone in the US with a passing interest in the “Megxit” saga will have recently seen on their phone a video of the couple titled “The most attentive husband”. It shows various occasions on which the Duke has helped brush down his wife’s windblown hair, or adjusted her ponytail.

The video, helped along by a “like” from Rihanna, has been watched an astonishing 36.3million times, more than any television event in the UK ever.

Another video, which has been watched 9.2million times, shows the Duchess surprising a fan in 2016. She was being interviewed on stage in 2016 and walked off into the audience to hug, and deliver a letter, to the fan who had contacted her on Twitter. “Don’t forget Meghan did this,” the caption says. “This is the kind of person she is.”

The videos were produced by the SussexSquad, a group of “superfans,” many of whom began following the Duchess during her acting career. As tensions between the palace and the Sussexes intensified ahead of the interview, colleagues from “Suits”, the legal drama she starred in, launched a coordinated defence of the Duchess’s character.

Aaron Korsh, the creator of Suits, suggested the bullying allegations amounted to nothing more than sending late-night emails. He said: “Meghan Markle is not a monster. She’s a strong woman with a kind heart who’s trying to make her way in an unimaginable situation.

“I don’t know the specifics of some incident from years ago but if late-night emails makes you a horrible person, then I’m going to hell 50 times over.”

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